One of the activities for the groups - location Mika Häkonen's tour bus

Talking about speed bumps in Häkkinen’s old tour bus

Conference for the Danish Road Directorate, local municipalities and the police:

Sharing experiences across sectors

Practical involvement is key

Every year, the Danish Road Directorate invites municipality and police road safety employees to a conference that focuses on new knowledge, collaboration and shared experience in the area of road safety. 

PLUS Agency was asked to shift the conference’s knowledge sharing and participatory involvement into top gear.

We developed a traffic terrain where the participants were sent around to complete different tasks and activities in smaller groups.

Foto: Steen Brogaard

Traffic safety at Jyllands-Ringen

We suggested that the whole conference take place at Jyllands-Ringen. It provided excellent opportunities to include the motorsport track, manoeuvre track and other exciting areas where the authentic surroundings provided some fantastic ‘scenery’, e.g. a motorcycle garage, a workshop and former Formula 1 driver Mika Häkkinen’s old tour bus!

The groups decided themselves how long they would spend on the various tasks. We developed an IT system with an algorithm that keeps track of the tasks that are available and ensures variation in where groups are sent to: Therefore all groups spent time indoors and outdoors, solved dialogue-based and visual tasks, and were involved in physically active and stationary activities.

We researched all the material from the Danish Road Directorate

We developed 15 different activities in collaboration with the organising committee. We reviewed leaflets, surveys, reports, statistics, web pages and presentations in order to bring the existing material to life in a new way – including material that had been quietly forgotten as well as brand new resources.

The tasks consisted of, for example:
•    An ‘auto cards’ game displaying a variety of road safety initiatives, their impact on the number of accidents and costs, etc. The groups played a game of ‘auto cards’ and then discussed the advantages and disadvantages of investing in various road safety initiatives.
•    Six electric bicycles and bicycle helmets were made available to the participants where they had to cycle at high and low speeds through twists and turns – and then discuss the accessibility of cycle paths for the future.
•    At the motorsport track, the participants found out at first hand how speed and braking distances are connected.
•    In a self-assessment exercise, participants had to score how well their municipality or police district handles the operation and maintenance of bicycle areas. After that, the participants could discuss how it’s handled around the country, and exchange ideas and inspiration with each other.

Clear instructions

We’re experts in formulating short instructions so that everyone understands the tasks (and we avoid having to hire a load of people to stand by each post to explain what to do).


For all tasks, there are always different materials and gizmos that help shape the dialogue and keep it on track so that it doesn’t end in pointless chitchat.

Foto: Steen Brogaard

  • Black LinkedIn Icon
  • Black Instagram Icon

PLUS Agency  ∣  SOHO, Flæsketorvet 68, 1. sal  ∣  1711 København V  ∣  Denmark  ∣  Tlf: 606 505 44  ∣