Internal Kick-off. Sinage

Internal kick-off event over lunch

Internal information campaign for a large Danish corporation:

Play and learning during the lunch break

Fishing with an element of competition

How can you convince employees to spend five minutes out of their lunch or coffee break to learn more about a new internal project? Completely voluntary?


A large Danish company asked PLUS Agency to create a special kick-off event for an internal project in their canteen. The aim was to take it to a deeper level so that the employees actually learned about the project.

Caught in the lunch break

The name of the project had an association with fishing. We therefore built a fishpond in the canteen where the employees had to catch a fish. Once they’d caught the fish, they went into a box that was the same colour as the fish they’d just caught to solve a task within 2-3 minutes.

The tasks gave the employees an insight into some of the project’s initiatives in a fun way: What are the objectives of the project? What role do the employees have in the project? How will the project improve their contact with customers?

Combination of play and og learning

The tasks included a puzzle, a survey, a memory game, a brainteaser and a listening exercise.

Some of the tasks were digital using small programs developed and programmed by PLUS Agency, while other tasks were more tactile.


Once they’d completed the task, the employee got a chance to win a dinner at Restaurant Fishmarket, a trip to the National Aquarium Denmark for the whole family or a smoked salmon.

Visibility and dialogue

PLUS Agency developed the visual identity and the entire scenography for the event so that it was in line with the customer’s visual identity – with an additional (fishy) twist!

The fishpond was open for three days and staffed by the employees who participated in the development of the project. This allowed them to act as ambassadors and at the same time encourage their colleagues to talk about the project. Due to the number of different tasks to be solved, the level of interest in the fishpond from all employees in the company was maintained throughout the event. The more tasks you solved, the more chances there were of winning a prize.

The winners were announced at a live streaming event on the intranet the following week. The kick-off event resulted in virtually all employees visiting the fishpond where they got a deeper understanding of the project – with a lot of employees coming back several times.

5 reasons why the kick-off event was a great success

  1. The fishpond, the signage and the presence of the project owners attracted initial interest.

  2. There was some mystery about what was happening in the boxes, which piqued the employees’ curiosity.

  3. An appropriate dose of gamification and learning caused many to come back.

  4. The prospect of winning a prize was the icing on the cake.

  5. There was a very strong red thread running through a number of add-on events, which took place in the departments and regional offices affected by the project.

Interested in hearing what we could do for your internal kick-off?

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