Engaging graduates in their union

Analysis of graduate seminars

Analysis for The Danish Society of Engineers (IDA):

Proposal for more engaging seminars with graduates

Starting a dialogue to strong engagement for union-newbies

The Danish Society of Engineers wanted to know how they could improve their graduate seminars to get more young students to attend – and ultimately get more people to join the trade union.

Three ideas to a new meeting type

PLUS Agency observed a number of graduate seminars and interviewed participants during and after the events.


Based on the analysis, PLUS Agency designed three proposals for a new programme for the graduate seminars. In a subsequent workshop with the association’s employees, the new-look programme was fine-tuned ready for implementation.

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