With approximately 100,000 visitors, Copenhagen Cooking is the largest food festival in the Nordic region, and it takes place in August each year.
‘Social Food’ was the theme on the Copenhagen Cooking menu in 2013. The program's signature photo was remake of P.S. Krøyer’s painting ‘Hip Hip hurra’ that illustrates the social function of a good meal.
Foto: Steen Brogaard
En enkel og håndholdt video fungerede som teaser for festivalen, vi stillede simpelthen et spørgsmål til alle oplægsholdere, og bad dem optage deres svar med mobilen.
Talks and chopping on stage
PLUS Agency was responsible for the festival’s opening in the Black Diamond, where screenwriter and TV chef Adam Price invited the international press and the expectant guests to a lively food debate. The panel consisted of three top chefs from Brazil, Lebanon and Denmark, who chopped up vegetables for a soup while discussing.
The opening took its point of departure from the concept of social dining by inviting guests to the beautiful Atrium in the Black Diamond. The room was filled with lavishly decorated long dining tables, designed to encourage the diners to ‘get to know each other’.
Please pass me the cheese ... and your business card
Restaurant Søren K. prepared the food, and the participants had to talk to their new acquaintance seated next to them whenever they to had to distribute plates, pour wine and send dishes round. It created an informal and happy atmosphere, and business cards were merrily exchanged before the guests reluctantly disappeared into the beautiful late summer evening.
PLUS Agency also produced a film that provided insights into that year's programme, and a film featuring various players in the restaurant industry who talked about what Social Food means to them.