Three prominent cooks, discussing, cooking and tasting.

Social Food and 'hygge'

Opening of food festival Copenhagen Cooking:
Celebrity chefs and longtable dinners

The social function of a good meal

With approximately 100,000 visitors, Copenhagen Cooking is the largest food festival in the Nordic region, and it takes place in August each year.


‘Social Food’ was the theme on the Copenhagen Cooking menu in 2013. The program's signature photo was remake of P.S. Krøyer’s painting ‘Hip Hip hurra’ that illustrates the social function of a good meal.

Foto: Steen Brogaard


We asked all speakers a couple of questions and they recorded their answer on their mobile. A simple and effective way to introduce the themes of the conference.

Talks and chopping on stage

PLUS Agency was responsible for the festival’s opening in the Black Diamond, where screenwriter and TV chef Adam Price invited the international press and the expectant guests to a lively food debate. The panel consisted of three top chefs from Brazil, Lebanon and Denmark, who chopped up vegetables for a soup while discussing.

The opening took its point of departure from the concept of social dining by inviting guests to the beautiful Atrium in the Black Diamond. The room was filled with lavishly decorated long dining tables, designed to encourage the diners to ‘get to know each other’.

Please pass me the cheese ... and your business card

Restaurant Søren K. prepared the food, and the participants had to talk to their new acquaintance seated next to them whenever they to had to distribute plates, pour wine and send dishes round. It created an informal and happy atmosphere, and business cards were merrily exchanged before the guests reluctantly disappeared into the beautiful late summer evening.


PLUS Agency also produced a film that provided insights into that year's programme, and a film featuring various players in the restaurant industry who talked about what Social Food means to them.

Yes, we are foodies. Ask us why.

Images set the tone

Lots of good images in seeing people cooking for family, friends and customers. 

We used a video of 2.5 minutes to create a common offspring to an interesting day focused on food and creating togetherness. 

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