Humour and sense of urgency
Denmark’s largest trade union (3F) invited 1,000 union representatives to a congress in order to create enthusiasm and energy among those whose job it is to deliver on the promises of 3F’s ambitious plan.
A video of a ‘couple’s therapy’ session set the tone where an experienced elected representative of 3F enters into a duel of words with a young colleague who neither is nor wants to be a member of 3F.
Within minutes, it becomes clear to everyone in the congress hall what the barriers are to persuading non-members to join the ranks of 3F members.